Shirley Van

Converse Creative All Star

An immersive cultural experience created for Converse that flipped the typical “All Star Weekend” into a platform for creativity, community, and expression. In both Chicago and London, the Creative All Star Series brought together global and local talent across sport, art, fashion, music, and design.

‍Role: Experience Designer, 3D Designer, Concept & Spatial Design
Scope: User journey and spatial flow, 3D models and installations for the space.

Flow & Design

An experiential journey that moves from anticipation from the entrance into immersive brand moments, interactive courts, creative spaces, and retail discovery. This ends with personalization and checkout. Each zone is designed to build energy, engagement, and connection at every step.

Preliminary Concept Development
Production and Design